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Hulu Personifies Spotify’s Rapcaviar 

(Clockwise) Tyler the Creator, Jack Harlow, Megan Thee Stallion, Roddy Ricch, Saweetie and Doja Cat. PASCAL Le Segretain/Getty Images For Louis Vuitton; Amy Sussman/Getty Images; Araya Doheny/Getty Images; Frazer Harrison/Getty Images For MRC; Frazer Harrison/Getty Images for The Recording Academy; Rodin Eckenroth/Getty Images

Popular streaming service Hulu is bringing one of music’s most influential playlists to life. Spotify’s RapCaviar inspired an eight-episode docuseries expected to premiere later this year. 

Addressing “today’s most provocative issues,” the docuseries titled, RapCaviar Presents will feature major players in hip-hop like Megan Thee Stallion, Jack Harlow, Saweetie, Tyler the Creator, Roddy Rich and Doja Cat, reports Deadline.

In this digital era, an artist’s success is heavily dependent on streaming services like Apple Music and Spotify. Playlists like RapCaviar make streaming more accessible to users. They function as an extensive catalog of music catered to each listener’s interests through an algorithm tracking the user’s activity.

Since its launch in 2015, RapCaviar has “attracted more than 14 million followers and featured over 13,000 artists,” according to Spotify. For a musician, being featured on a playlist with nearly 15 million likes and even more potential streams can be enough to launch a career into stardom. This is especially significant for smaller, upcoming artists in the industry looking to break through to more general audiences. 

The RapCaviar Instagram account’s content emcompasses interviews from artists and fans, a “New Music Tonight” series and “Favorite Rappers Right Now” series. Garnering over a million followers in a relatively short amount of time bolsters this new digital music space’s influence. 

RapCaviar Presents will aim to “tell the stories of the hip hop visionaries currently ruling the charts and influencing our culture,” a press release reads. It will premiere on Hulu later this year.

“I’m enjoying this emerging era of rap documentaries. I feel like it humanizes the artists,” said NYU student Sophia Edwards.

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The docuseries seems to be highly anticipated among fans of the genre.

“I’m tuning in for my girl Megan,” rising Howard junior Troi English said through a beaming smile. 

Copy edited by Chanice McClover-Lee


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