Gucci Mane’s new record label, The New 1017, traveled to Howard University to commemorate the release of their latest album, “So Icy Boyz,” on Oct. 15.
The label’s HBCU Homecoming Tour began early last week at Jackson State University. After traveling to Morehouse College, the 1017 team made a surprise stop at Howard for a promotional event with select students.
Though scheduled to host a listening party and a 3-on-3 basketball game, 1017 artists Big Scarr, Hot Boy Wes, Bic Fizzle and Baby K were more interested in standing in solidarity with the #BlackburnTakeover.
Unhappy with living conditions in dorms and what they say is the administration’s overall lack of communication, student protesters are demanding change. Several students took over the Armour J. Blackburn Center late night on Oct. 12 after administrators did not attend the Howard University Student Association’s (HUSA) town hall. The event was originally created to open a pipeline of communication between the student body and university officials.
In true superhero fashion, the self-proclaimed “Trap Avengers” made their way through campus wearing shirts that read: “Where is the Truth and Service?”, eager to converse with student leaders on how to support the cause.
“We came up here to f— with y’all. We finna go stand for something,” Hot Boy Wes said as the artists wrapped up their listening party with a small group of students and press.
The 1017 artists were invited inside of the Blackburn building. The Hilltop was not permitted to enter.
Rapper Baby K later said the artists used this time to listen to student grievances, “students matter more than anything- matter more than us. We ain’t come here for us to be seen. We came here to support yall.”
The label was adamant about rolling out their new album at HBCUs. “This is for y’all,” Big Scarr emphasized.
The 1017 event included an audience Q&A. In between each question, a song from the album was played. To celebrate the latest display of their artistry, the 1017 team danced around the room, engaging with students and flashing diamond-encrusted smiles at cameras.
1017’s energy touched those who were in attendance.
“To have them just happen to be here on this occasion to help us out, I think that’s amazing,” said freshman engineering major, Treania Matthews.
Community and accountability are important values at 1017. Hot Boy Wes told students that Gucci Mane treats his artists like family while still reinforcing the business aspect of the industry. “He’s been through the same s—, that’s why I take heed,” Hot Boy Wes said.
“One win we all win,” Baby Kay agreed.
What was scheduled to be a promotional meet and greet with select students became a display of solidarity and comradery at Howard University.
“This whole experience – it was fun. It was a good break from a Friday. I laughed a whole bunch and it was nice to see artists who are genuine,” said senior Damali Danavall.
“So Icey Boyz,” is now available for streaming on Apple Music and Spotify.
Copy edited by: N’dia Webb