The Black-owned brand that sells out in seconds is back with something they have never done before –– outerwear. Telfar will be dropping its first outerwear collaboration with brand Moose Knuckles on Nov. 1.
The New York based luxury brand is sticking to its roots, giving its customers an extensive puffer collection including bags, jackets, pants and headbands.
Telfar put its own spin on the quilted design trend, with the Telfar logo decorating each of the 15 items in the collection. All outerwear comes in both black and white, with the least expensive item being the $85 headband, and the most expensive being the $4,300 leather peacoat.
The hooded bomber jacket comes in at $750, with a design that mimics the “Baby Phat” puffers that found success with consumers in the early 2000s. It’s fox-fur lined hood, cinched waist and puff ball drawstrings, set it apart from the quilted hoodie that is a bit cheaper at $450.
The matching bomber pants are adorned with fur rings that begin at the knee and end at the ankle, offering warmth all around.
Moose Knuckles slogan, “Engineered for the Tundra. Designed for the city.” is a befitting description for this collection.
Moose Knuckles is a Canadian brand that specializes in creating luxury outerwear made to weather any storm. Their site offers a slew of puffer jackets that are tiered based on cold protection, ranging from “Chilly” to “Canada Cold.”
In an interview with Vogue, Telfar’s creative director, Babak Radboy, emphasized the importance of collaborating with a brand who was not new to the outerwear game.
“We’ve had this language of outerwear for years, but making outerwear takes time. Doing it properly can take generations. Moose Knuckles has been making outerwear for three generations in Winnipeg. They’re made properly, they understand the materials.”
As for the coveted tote bag, Telfar will be selling a medium shopper, along with a large leather tote bag. Both bags come in black and have the same definitive double strap and magnetic closure as previous bags. The medium bag does not stray from the original design, but instead, upgrades the look with its puffed body. The large bag has the quilted logo design to match the outerwear, with accordion-style sides to finish it off.
Twitter users who already received their bag from the Oct. 25 drop praised Telfar for its enhanced structure. Its hard bottom and thick sides offer up an answer to naysayers who felt the classic bag was too flimsy. Owners also pointed out that unlike previous bags, it has a large side pocket for more compartmentalized storage.
In a tweet by user @theelondonroyce, she describes her experience with the bag, “This puffer Telfar is so much better in person. When I opened the box and felt that it was structured I loved it even more.”
With this enhancement to overall quality, comes an increase in price, with the cost of the medium bag at $260 and the large leather bag for $750.
Though this is their first outerwear collection, this is not Telfar’s only winter collection. Earlier this year, the brand announced a collaboration with UGG, which has a much cozier look featuring sherpa-lined bags and loungewear.
Whether customers are going for a sleek or comfortable look, Telfar ensures that they have something for everyone.
The entire outerwear collection will be sold on Telfar’s website this Monday, Nov. 1, at 12 p.m. EST.
Copy edited by: N’dia Webb
