By Chantè Russell, Culture Staff Writer
Posted 10:55 PM EST, Thurs., Oct. 6, 2016
“I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break. I know what it’s capable of, I’ve seen it perform miracles.”
This was the opening of Beyoncé’s Ivy Park Fall/Winter 2016 commercial. The ad, released Thursday, September 29 on both Beyoncè’s personal Instagram and the official Ivy Park Instagram, was a montage of home videos of Knowles-Carter family rehearsals, concert footage, photoshoots and peeks of Queen Bey herself working out in Ivy Park gear.
(Courtesy Photo)
Visuals are accompanied by Beyoncé sharing what motivates her to keep going when she feels like giving up. She punctuates with the line, “I push past the pain and I find love.” Following the release of the commercial, fans took to Twitter to share their excitement for the new line. Favorites from the new line include crop tops, an oversized metallic puffer coat and the denim jumpsuit.
The line is available at Nordstrom, Topshop, SIX:02, and Hudson’s Bay in the US. Most of the products have been available since Sept. 22, but a limited edition metallic puffer coat will not be available until October 20.
According to the Ivy Park website, the line was designed to “merge fashion-led design with technical innovation, creating a new kind of performance wear: modern essentials for both on and off the field.”
A press release sent to fashion outlets stated that “With a renewed focus on innovative fabrication and finishes, the collection introduces bonded satin neoprenes and high-performance ribs, elevating modern asymmetrical shapes with a tailored feel” and includes “unexpected logo placement in quilted textures.”
(Courtesy Photo: Instagram)
With the buzz created over the past few days, Ivy Park Fall/Winter 2016 is sure to be the athletic-casual collection to wear this season.
(Courtesy photo)
